A Digital Marketing Strategy is a planned approach used by businesses to promote their products or services through digital channels such as websites, social media, search engines, email, and online advertising. It helps organizations reach their target audience, increase brand awareness, generate leads, and drive sales.

By analyzing customer behavior and market trends, businesses can create targeted campaigns and measure their performance in real time. A successful digital marketing strategy typically includes elements like audience targeting, content marketing, search engine optimization (SEO), social media marketing, and performance tracking to achieve business goals and support long-term growth.